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March 3, 2016New Uniform Range Launch
Launching a new uniform range for the first time in three decades presented a massive logistical challenge: coordinating 350+ new SKUs and satisfying a user base of 90,000 members. The critical hurdle was executing a segmented launch; we needed to provide a "priority window" for select customers to pre-order, but we lacked the established processes to facilitate it.
I tackled this by facilitating deep-dive ideation workshops to map out the user journey and secure the necessary digital investment. By managing a tight critical path, we successfully built and deployed a targeted pre-order platform. This enabled a controlled digital launch weeks before the general release, satisfying high demand and validating the distribution model before the wider public rollout.
This project represented the Digital culmination of a multi-year rebranding exercise, and a chance to raise significant revenue for the Charity to support ongoing programme delivery.
Where We Started
Over 300 products to be launch in 2026, with the desire to offer an online pre-order window to a range of customer types.
Where We're Going
Large-scale launch in Q3 2026, utilising an upgraded ECommerce solution to allow for segmentation by customer type.
How We Got There
Blue-Sky mapping, then filtered through a feasibility lens. Empowered leadership to own decisions in their functional areas.